3 words to describe your personal brand

With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. A la mode means "in style" or "trendy". We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. co-worker or a difficult client and how you have handled it professionally. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. In most cases you will find consistency from your feedback providers. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. If you get multiple words or themes determine if one word stands out more than the others. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. Now, I want you to find 3 words that describe your business. I am straightforward and reliable, and I support others with compassion. It acts as a mission statement for his career and what he values. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Personal Branding For Dummies. Imagine your brand as a personal relationship in your customers' lives. Next up is the builder of things and communities, pictured anonymously below. Brevity begets precision. Protected. It can make a significant difference in short-term job searches. 6 Steps for Creating Your Personal Brand. Explain why you chose them. Also, make sure to limit yourself to only one sentence for your personal branding statement. Its especially true if the goal is to implement pharmaceutical management in your business. This is something that we need to make more clear moving forwards, thank you! He doesnt use buzzwords. Who better to trust for a personal branding statement example than a personal branding coach? These are all admirable qualities to have, so take pride in the 3 words you choose. Whenever I work with clients to develop their personal Get more eyes on your personal brand statement. 4. Thanks for this article and thought process. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. Corporate attorneys are hybrid legal advisors and business executives. Can you boil your personal brand down to the ONE word that describes your value? Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. It is tempting to exaggerate your abilities, but this is not the place to do that. Your personal brand is one of your most important assets for your long-term career development. (These three words, like The Beatles, are most effective when united.) I am also certified in solving problems. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. Avoid using too many personal branding words or phrases. Coming on too strong, too fast is something that many people do. On the web, you have much more control over perceptions because people will judge you solely based on what's . Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. Think of it as your catchphrase a tagline or slogan for marketing yourself! Lastly we have a good example of how to use descriptive personal brand words. You might even want to speak with a personal branding consultant to strike the right balance. Odds are, you probably are one yourself. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! 3. The category was Outdoor Clothing. A leadership brand conveys your identity and distinctiveness as a leader. Brand Adjectives: Daring, spirited, imaginative, up-to-date. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. I wonder if you see that pattern, too. Thats why you get a summary and an entire about section on LinkedIn to. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Ultimately what it comes down to is being authentic Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. you have taken a stance in a role, in an industry, or in an uncompromising For example, if brave is one of your main brand personality words, it could . I'm very patient and take recruiting new people for suitable positions very seriously. A solid personal brand statement example would be: "I help your brand gain visibility online.". Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. VA. Loved by salespeople, recruiters, and marketers. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. 2. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. Now its time to craft your own. These are some of the best personal brand statement examples on social media today. Positive 4. You can use self-praise on your portfolio website, resume, and LinkedIn profile, but it might look tacky or insincere. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. Intelligent. The second piece of information I ask is: Explain why As you know by now, your personal brand statement is not something you create once and then forget about. Denise Duffield-Thomas - Lucky Bitch. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Frankly, it can make all the difference in short-term job searches as well. encountered a situation where you have had to work with a difficult Press Esc to cancel. After listing the three words, give a brief . Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. BrandYourself Blog | ORM and Personal Branding. dishonest. To date, Ive had 32,415 comments. :). What words come to mind when you think of a stylish person? Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. So what about your brand? You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. Picture Credits: Nike. When I talk to my ideal people, I want my tone of voice to be _________. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. What I mean by this is what people uniquely think of when they think of you. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun First, understand that the words you use are just a means to convey powerful ideas. Think about why you are choosing these words and how they relate to your brands values. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Good luck with your job hunting! I specialize in making the branding process personal. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Professionals are embracing social media to share advice and unique insights about their industry. Once again its an example of what not to say about yourself. Brand adjectives are the words you choose to describe your brand's visual identity. Creating a memorable Personal Brand is not about having a "good" voice. Thanks! I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Consider how you have had to come up with Plan 1. Put Your Personal Brand Into Practice Do clients feel that strongly about your brand? Ensure that the words you choose are genuine and reflect yourself accurately. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Heres a little-known fact about writing: verbs are more effective than adjectives. 8. Words can't create a personal brand for you, but they can definitely support it. Hard-working 2. Use the personal branding statement examples below for inspiration when coming up with your own. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. People skim online, even when looking at LinkedIn profiles. 1. How you handle tough ethical dilemmas can speak volumes 2. and even prospective clients. Denise lives and breathes her brand which, clearly shows throughout her online presence. And this process does not have to be overwhelming! I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. In my coaching, workshops and key note speeches I seek to make an impact. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. If you continue to use this site we will assume that you are happy with it. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. I never imagined how this question would resonate with people. Your personal brand statement combines these into a short, punchy narrative. Its important to have a professional philosophy and solid professional track record. Consider Your Brand As A Personal Relationship. Once again its an example of what not to say about yourself. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. So, perceive how your brand influences your customers' life and create a special effect. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. Required fields are marked *. Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Instead, highlight words that represent your personal, authentic brand. What is your ONE word? Its straightforward and shows the kind of approach and value she would provide her clients. Feel free to share them in the comments, email, or Instagram DM! Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. We have over 60,000 monthly readers that would love to see it! If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. It's called The Power of Three. to be resourceful You can use more than just a handful of words to describe yourself, and you should. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Highlight something that demonstrates your unique, and likable qualities. Patagonia. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. In order to be effective, it needs to stay current. Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Take your values and goals and wear them on your sleeve (or your personal brand statement). This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. and overcome those trials and tribulations that will resonate with prospective employers function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. Successful companies today see the value of investing in employees personal brands and are using tools to help their teams develop those skills. At the core of his personal brand is a beautiful portfolio website, made in Webflow. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. Your Personal Success Profile seems very interesting and something I would ask that you expend upon if have time. If you want to win on LinkedIn, take that personal branding statement and show it off. You can practice this easily. It's about content that's useful, helpful, and relevant to patients. Instead, this means this is not the singular focus of how you want to be known. individual can include a focus on being creative in tackling new projects, considering And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. 1. 3. Have data-backed and tactical advice to share? Happy personal branding and finding your ONE word that communicates your value! It shows that youre focused on doing something instead of just talking about it. Be careful not to boast about your achievements too much, or you may come across as arrogant. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Then, ask a close friend or co-worker what 3 words they'd use. The answer to this question helps us cut through the clutter. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. Make 2 lists. Dont say youre the best or a leader in the field of unless you actually are. "I develop sustainable business models and marketing strategies to fuel small business growth.". How did you come up with this methodology? I was amazed by the responses. If you look at any strong personal branding statement example you will find that this is the main focus. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. Personal Branding is the process of establishing yourself as a thought leader in your industry. Try EveryoneSocial's employee advocacy platform for FREE. And if your feedback comes back different from your words, you need to fix or adjust. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. Feeling something else? Consider your qualities. as part of the process is the following question: Give me 5 words to The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Excellent post !! This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. Brevity begets precision. As a solopreneur and owner of, career; life lessons; performance; personal growth. 7. I do always seek to create, sustain and be in harmony. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. If you are one of them, you'd better figure it out. How did you apply your resourcefulness And your brand is what attracts your fans to you. The Importance of Branding Words. A personal brand statement will not help you much if you are not telling people what it is. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. After that, show them your words, compare, and see if they agree. Examples of brands: Coca Cola, Nike, Gong. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". Bethany, great article! As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. CEO walks out). Check out these personal branding examples to see how other people pull this off successfully! Understanding means fewer mistakes, and mistakes can be very costly.. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . Youre a builder of communities with your weekly newsletter, really? Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. You should be respectful of their time and yours. These examples can be used as templates for inspiration when making your own personal brand statement. Your story is your brand. Consider these brand words that describe your expertise. We have it front and center. Its always good to keep learning! Then, look at the job description again and think of which words best relate to it. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. 2 . Our next featured user is the Builder of Things and Communities, who is pictured below. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Thanks to people like you and J for being willing to share your incredible insights. Helping sales, marketing, and recruiting teams find new leads. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). 1. Use those personal brand words to start crafting your own brand. Match your answer with the job description of the job you're applying for. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. to describe yourself when building It can be a brand name (like your company name) but you may only use a proper name . Are you clear on your brands mission, vision, and values? He was thrilled! Dont try and shoehorn your statement into a format that doesnt work for you. And I failed At first. Here are three types of words that describe your personal brand. No matter your career path, you want to be able to do the same. it comes to a grey area that you have never been exposed to. You can use more than just a handful of words to describe yourself, and you should. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. Or even a "great" voice. Mix and match them to create a professional persona that accurately reflects who you are. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. You can leverage your ethics and strong moral compass to show how Be sure to take note of those too and choose words are a great fit for your brand and your business. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. that could potentially compromise your internal moral compass or professional 1- Bold. Everyone has such descriptive words. As with anything, these should be looked at through the lens of your own experience. Which words best describe what your brand must convey? . Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Personal branding is a marketing strategy focused on your most important product: you. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Its the essence of who you are, distilled to just a few words. This is why a concise personal brand statement is so important. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. , but they can definitely support it. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Or will you Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. While some might think this feels too forward, the best examples of personal brand statements do this well. I also ask the additional question from the employer perspective: How would an employer

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